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For decades, the “NO MSG” symbol — and the deep‐rooted xenophobia that inspired it — have scared people away from enjoying the culinary magic of monosodium glutamate (MSG). It’s time to know the facts.

Plant‐
Derived

MSG is plant‐derived
(made from plants like corn & sugar cane)

Made via
Fermentation

MSG is created through fermentation

Verified
Safe

MSG is verified as safe by the Food and Drug Administration (FDA) and the World Health Organization (WHO)

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The Story of
“No MSG”

In the 1960s, a wave of anti‐Asian xenophobia created a nationwide panic about MSG. That baseless fear had an immediate impact on a vulnerable group of Americans: Chinese restaurant owners.

To survive the backlash, they were forced to prominently display “No MSG” signs on menus and storefront. Soon, other restaurants and food products adopted that same misleading symbol. Now decades later, Americans still lack the understanding and appreciation of a beloved seasoning that’s enjoyed in countries around the world.