KnowMSG Logo
For decades, the “NO MSG” symbol — and the deep‐rooted xenophobia that inspired it — have scared people away from enjoying the culinary magic of monosodium glutamate (MSG). It’s time to know the facts.


MSG is plant‐derived
(made from plants like corn & sugar cane)

Made via

MSG is created through fermentation


MSG is verified as safe by the Food and Drug Administration (FDA) and the Joint FAO/WHO Expert Committee on Food Additives (JECFA)

It’s finally here!

Krapow Starter Product Box
Omsom x Pepper Teigen present:
The Krapow Starter (featuring MSG!)

The perfect combo of sweet and umami, this exclusive Thai chili basil stir‐fry starter proudly features MSG as a savory core ingredient. (It’s also the first product to feature our Know MSG symbol!)

Fire up a skillet, and whip up this spicy, Teigen family‐favorite in under 30 minutes.

Buy now

* Aji Panda MSG Shaker limited to the first 6,000 orders of Omsom x Pepper Teigen Krapow Starter. Aji Panda Umami Seasoning: 97.5% MSG and 2.5% Nucleotides. Sample use only. Store in a cool, dry place.

Design Assets


Launch Video




Interested in helping us spread the truth about MSG? We’re always looking for new businesses and people to partner with.
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What the

Know More

The Story of
“No MSG”

In the 1960s, a wave of anti‐Asian xenophobia created a nationwide panic about MSG. That baseless fear had an immediate impact on a vulnerable group of Americans: Chinese restaurant owners.

To survive the backlash, they were forced to prominently display “No MSG” signs on menus and storefront. Soon, other restaurants and food products adopted that same misleading symbol. Now decades later, Americans still lack the understanding and appreciation of a beloved seasoning that’s enjoyed in countries around the world.